Writing
Notes from the field.
Long-form essays on the operator's craft — momentum, judgment, SEO, and the patient compounding work that nobody Tweets about. One Sunday at a time.
2026
May 10, 2026
The Snowball Effect: getting started and gaining momentum.
The first push is the hardest part of any project — and almost nobody talks honestly about it. A field guide to manufacturing momentum when you have none.
April 12, 2026
SEO as a core startup marketing strategy.
Not a side project. Not a Q4 push. The decade-long compounding bet.
March 15, 2026
Knowing and realizing your value.
How operators undersell themselves, and what to do about it.
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The marketing operator's notebook — what I'm building, reading, and getting wrong. No course, no funnel, no upsell.